Included in this package:
Business & Marketing Review — We review the company's website, social presence, competitors, current marketing, and what they're trying to accomplish.
Target Audience Development — Identify the customers we're trying to reach, geography, demographics/interests where appropriate, and the offer/message most likely to resonate.
Campaign Strategy — Decide what we're advertising, where we're sending traffic, campaign objective, budget allocation, and measurement plan.
1 Advertising Campaign Setup — Start with either Meta or Google depending on the business rather than automatically selling both.
2–3 Ad Creatives — P&B produces the copy and basic creative variations.
Tracking Setup/Check — Pixel/tag/conversion tracking where technically applicable, plus making sure the destination page and CTA make sense.
14 Days of Campaign Management — Monitor performance and make reasonable adjustments to targeting, creative, budget allocation, etc.
Results Report — Plain-English summary of spend, impressions/reach, clicks, leads/conversions where measurable, cost metrics, what worked, and what we'd change next.
Included in this package:
Business & Marketing Review — We review the company's website, social presence, competitors, current marketing, and what they're trying to accomplish.
Target Audience Development — Identify the customers we're trying to reach, geography, demographics/interests where appropriate, and the offer/message most likely to resonate.
Campaign Strategy — Decide what we're advertising, where we're sending traffic, campaign objective, budget allocation, and measurement plan.
1 Advertising Campaign Setup — Start with either Meta or Google depending on the business rather than automatically selling both.
2–3 Ad Creatives — P&B produces the copy and basic creative variations.
Tracking Setup/Check — Pixel/tag/conversion tracking where technically applicable, plus making sure the destination page and CTA make sense.
14 Days of Campaign Management — Monitor performance and make reasonable adjustments to targeting, creative, budget allocation, etc.
Results Report — Plain-English summary of spend, impressions/reach, clicks, leads/conversions where measurable, cost metrics, what worked, and what we'd change next.